Publicity

Kingston Triathlon Publicity

The organisers of the Kingston Triathlon needed some assistance with publicity in the lead-up to their February event. Our key aim was to attract more entrants and encourage newcomers to the sport.

K-Triathlon

Photography by Ace Coote

I interviewed a range of participants of varying skill level, including 2014 winner Chris Wigell.

Chris-Wigell

Photography by Ace Coote

Their stories became mini features rather than standard media releases, and were well received by media. You can click here to read an article that appeared in Kingston’s Coastal Leader.

 

 

Mount Gambier Spring Show

When the Mount Gambier Show Committee ask me to manage the publicity for their 153rd event on October 25-26, I came up with a series of articles highlighting some of the real characters of this country institution.

bird-blog1I tracked down some terrific people like Ken Scott, who has been showing poultry for more than 70 years. “It’s very competitive, but realistically, once the bird is in the pen, it’s up to them – you can’t do anymore than that,” he says. 

Ken-Scott-Rhode-IslandI also profiled a pyrotechnician, a horticulture champion, a third generation showman, and a teacher who runs an enormously popular Ag Learning Centre – there are so many stories to tell, and I’m looking forward to being involved again next year.

Drawing the Line: Marine Parks

This pelican wasn’t the only one rejoicing about this week’s unseasonal blue skies.

drawing1We had filming and interviews to complete at Port MacDonnell on behalf of the South East Professional Fisherman’s Association, and fortunately there was no need to resort to the wet weather option.
drawing2I am helping to direct and produce a documentary highlighting the management and sustainability of South Australia’s rock lobster industry. It’s the state’s most valuable fishery, and a key export industry. The Drawing the Line project has inspired local fishermen to add their voice to the growing chorus campaigning against marine parks. These blokes know their industry, and I was full of admiration for their respect for their ocean ‘office’.
drawing3And what a stunning office it is…
drawing4Next week, we’re headed to Robe, and hitting the ocean for more interviews and footage. Fingers crossed for more blue skies, and, more importantly, calm seas!

 

SA’s Stunning Limestone Coast

The Limestone Coast certainly turned on the weather when I chaperoned a crew working on a South Australian Tourism Commission photo shoot by hugely talented photographer Adam Bruzzone . It took quite a crowd – make-up, wardrobe, models – to get the gorgeous shots.

Fascinating to watch, and I took photos of the people taking and making photos with my iPhone…who could resist? Here’s the hero shot of my own little portfolio. Why go to Fiji when you can visit Beachport?

Coonawarra, Robe, Mt Benson, Port MacDonnell, Mount Gambier and Naracoorte also starred. (Looking forward to seeing the professional images soon in brochures and advertising campaigns.)

Posting Wine Show Results Online

Gone are the days when a media release announcing the winners of a wine show will suffice; Twitter and Facebook users at the event will gazump you and get the word out in no time, which is fabulous! It’s now a matter of ensuring that the right people are watching and listening – and that we can value-add to actuality of it all, using photos or film clips. For the recent 2012 Limestone Coast Wine Show, we had interviews with the winners and judges edited and posted live on YouTube the following day.

Penley Estate produced the favourite Limestone Coast drop of Canadian wine judge and journalist Anthony Gismondi:

And finally, an interview with the team behind the Best Wine of Show:

 

Limestone Coast Wine Show 2012

I love this photo…it kind of sums up my week – a bit of a blur!

Record Entries at the Coonawarra Hall

The 12th annual Limestone Coast Wine Show is underway, and I’m again managing the publicity – writing and distributing press releases, and acting as the go-between for the organising committee and journalists. It’s wonderful to be associated with such a successful event (record entries in 2012) and such awesome people.

Yes, and there’s a bit of wine about the place, too.

Glass of cabernet, anyone?

The trophies will be handed out tomorrow night at the Stonehaven barrel shed in Padthaway. I’ll be there with my trusty cameraman filming interviews with the winners and judges, and madly transcribing the vision early Friday morning ready for editing and uploading onto YouTube. I’ll post some clips…