Posting Wine Show Results Online

Gone are the days when a media release announcing the winners of a wine show will suffice; Twitter and Facebook users at the event will gazump you and get the word out in no time, which is fabulous! It’s now a matter of ensuring that the right people are watching and listening – and that we can value-add to actuality of it all, using photos or film clips. For the recent 2012 Limestone Coast Wine Show, we had interviews with the winners and judges edited and posted live on YouTube the following day.

Penley Estate produced the favourite Limestone Coast drop of Canadian wine judge and journalist Anthony Gismondi:

And finally, an interview with the team behind the Best Wine of Show:


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I’m Gretel Sneath, accomplished freelance writer & storyteller. When I'm not on the road, you'll find me on South Australia's Limestone Coast.