Copywriting

Tatiara District Council Videos

Following on from the success of the sustainable Mundulla community video produced in partnership with RT Images, I was engaged by Tatiara District Council to produce a series of short videos highlighting the economic development and opportunities within their various townships, including Padthaway – a picturesque place steeped in history, with incredible industry diversity.

It’s also a place filled with movers and shakers who simply love their little town. Here’s one of our videos:

 

Trotters Joint Venture – Victorian Rail Upgrade

I didn’t know there was such thing as a bus nut until I met Des Trotter and the team behind the Trotters Joint Venture. They successfully co-ordinated arguably the most complex transport operation in Victorian history – replacing trains with buses during the $3.7 billion rail upgrade.

buses

When you consider that up to 20,000 passengers travel in and out of Melbourne’s Southern Cross Station daily, you start to get some ideas of the planning and logistics needed in order to produce a rail alternative. This video I put together with Robert Tremelling profiles one of the most capable crews you will ever meet.

https://youtu.be/fJYxhjMbSrE

A day in the life of…Southern Grampians Shire

A fifth day of filming and interviews in the Greater Hamilton district called for an early start.

Hamilton-AirportThere is nothing better than rising before the sun. (So why don’t I do it every day!)

Hamilton-Airport-2Then it was on to the Glenelg River Rosemary farm to marvel at pickers braving a very chilly morn.

Glenelg-River-RosemaryAnd deep into the bush to interview geologists from Navarre Minerals.

navarreI’m becoming quite accustomed to OH&S inductions. Now for some scripts…

IMG_6317

A day in the life…of a rock lobster fisherman

We had some fabulous audio and footage left over from a recent commission from the South Australian Rock Lobster Advisory Council, and I was able to script it into a promotional piece for industry. Fishermen from Port MacDonnell through to Coffin Bay tell the story of their day at sea…filmed and edited by Robert Tremelling.

Copy brief: Park Hyatt Melbourne

The chink of a champagne flute. The flash of a mirror…the sparkle of a diamond. The moment is magical…

Park Hyatt Melbourne wanted a copywriter with a wedding focus who could help to ‘set the scene’ for a glamorous Art Deco-inspired celebration in a national advertising campaign.

Park-Hyatt-Melbourne-Lobby

A fun job, channeling Gatsby to come up with the perfect words for a perfect venue. You’ll find the ad in my portfolio.