Flinders Merino – Outback Magazine

There are few similarities between outback South Australia and Hong Kong, but a group of wool growers have found a common thread by sharing the journey from the sheep’s back…

Source: Flinders Merino

Source: Flinders Merino

To the clothes rack.

Source: AWI Ltd

Source: AWI Ltd

During a field trip to Hong Kong, the Flinders Merino group was astounded to discover that the final year fashion design students at the Polytechnic University’s Institute of Textiles and Clothing didn’t use wool in any of their garments, so they offered to sponsor one of their annual fashion shows in the hope of encouraging such an influential market to take on their product. The ‘Flinders Merino Australian Tour Scholarship Award’ gives winning design students an opportunity to travel from Hong Kong to the Flinders Ranges to experience the life of a wool grower in a journey beyond the bale.

Source: Flinders Merino

Source: Flinders Merino

“When we were over there, we recognised that one way we could make wool very desirable to use in fashion design was to tell the story of where it’s from, and by bringing them here, we can give them the whole story – the family, the sheep, big skies, big pastures – it’s a good story to tell.”  – Julia Clarke, Pamatta Station.

It’s a Crocodile Dundee-type tale triggered by drought; transport a group of city slickers to the bush, and watch them fall in love with the landscape by spinning the ultimate yarn.

Source: Flinders Merino

Source: Flinders Merino

My story on this unique ‘student exchange’ appears in the June/July 2015 issue of Outback magazine.

Source: Flinders Merino

Source: Flinders Merino

“And what always amazes me is that they are so overawed by it all; they all love a lamb, but it’s also the first time many of them have been in a rural area and we will often find them sitting close together – they’re so used to being in a city environment, and it takes a long time for them to understand that sense of space that Australia offers.”  – Julia Clarke

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