Gretel Sneath
Cape Jaffa Wines – Savouring ‘The Set’
Awesome drop!
Back Label
Cape Jaffa Wines is the first fully certified biodynamic vineyard on SA’s Limestone Coast, and owners Derek and Anna Hooper recently commissioned me to come up with some savvy label text for their exquisite new range ‘The Set’. In addition to being hugely talented winemakers, they’re mad keen surfers who have shaped their lives around the outdoors. I wrote an article about their breathtaking home overlooking the Southern Ocean for SA Life magazine a few years ago and you can read it in my portfolio (Cape Cool) by clicking here. I was left incredibly inspired by their work-life balance – vintage being the exception!
Many consumers love the idea of discovering the personality behind the regionality of wine, and I wanted to capture the Hoopers’ unique story on a bottle:
“It takes a special combination of natural elements to create the perfect wave, and the same forces are at work in the coastal vineyards of Cape Jaffa Wines where practices in tune with the earth produce regionally-distinct, cool climate wines with a strong maritime influence.
‘The Set’ reflects the Hooper family’s quest for the ideal ‘break’ – that balance between work and play, and the never-ending search for nature’s perfection, in the bottle…and at the beach.”
We can all drink to that!
Outback Magazine Bellum Hotel
OUTBACK Magazine recently commissioned me to write an article for the February/March edition which is now on the shelves. Hotel Homecoming shares the story of Lisa Edwards and Simon Livingstone, who gave up a hectic London lifestyle to head home and run the pub built by Lisa’s great, great, great grandfather.
Lisa and I shared one of the Bellum Hotel’s prize-winning burgers at the front bar, which was as good as it looks! With thanks to Mount Gambier-based photographer Jo Fincham for sharing images from the shoot.To read the full story, visit my Portfolio.
Real Weddings
The new issue of Real Weddings is out and I had THE BEST time working on it. So difficult to pick a favourite bride – they’re all so stunning, and so is the photography. Rachel and Arthur’s Santorini wedding captured by photographer Kelly Tunney took my breath away…
The bride arrived by donkey…divine!
And love LOVED Rebecca’s Johanna Johnson gown captured by Blumenthal Photography.
My {now married} girlfriends had a flick during our beach holiday and agreed that you don’t need to be a bride-to-be to love this mag. The hair, dresses, decor and destinations are so inspiring. Work has begun on the next issue and it’s going to be equally fab!
Can she write?
Apparently, not many people read testimonials on websites, so I took the advice of my web designer and left them off mine. But it’s a bit of a shame, really, as people have said some awesome things about my work. I thought I’d incorporate a few comments into my very first blog post. An introduction to Gretel Sneath – Freelance Journalist…
Hey Gretel, Can I say that this is the best compilation of a story from one of my reports that I’ve seen. I’m really impressed by what you’ve put together. Just wanted to recognise a really good job. – Craig Henderson, Principal Horticulturist, Horticulture and Forestry Science (Gatton Research Station) Agri-Science Queensland
Looks like you have nailed this one. The flow is smooth as silk and reads well. Thanks a million. Well done again. – Patrick Tocaciu, Winemaker
Thank you for the work you do for us – always well written, well investigated and on time….Love it. – Joanne Thomas-Ward, Executive Officer
You have done an amazing job ! I would never have taken the direction that you have – thank you! This is why we use professionals in their field. Let’s go get em and launch for immediate release! Thanks again, Gretel – Nadine Zanol, Lights at 133
We both loved the article – you have a fantastic style of writing which made our house sound pretty special. I loved how you described the ‘battle weary trees that gave way to the wind…’ Derek and Anna Hooper, Cape Jaffa Wines
What a great response to your article!! We’ve had heaps of lovely random enquiries and emails since the magazine came out. Thanks so much … take care and catch up with you again soon we hope! Have a beautiful day – Amy Haldane
How good was that – best article we’ve ever had. Thanks heaps! – Andrew Zobel, Zobel Finance
Well written and spot on! Just held me from start to finish. Excellent. I look forward to next installment. – Hugh Koch, Manager Economic Development and Tourism, Southern Grampians Shire Council
I’m Gretel Sneath, accomplished freelance writer & storyteller. When I'm not on the road, you'll find me on South Australia's Limestone Coast.